Unlock search potential with Professional Microsoft ads
management services.
Here’s What Makes Us Different
Microsoft Ads is not “Google Ads but cheaper.” It has its own auction dynamics, audience behavior, and optimization logic – especially for B2B, SaaS, and high-consideration services.
With 10+ years of paid search experience, our Microsoft Ads specialists understand:
Microsoft Ads is not “Google Ads but cheaper.” It has its own auction dynamics, audience behavior, and optimization logic – especially for B2B, SaaS, and high-consideration services.
With 10+ years of paid search experience, our Microsoft Ads specialists understand:
We drive ROI with cost-efficient, high-intent Microsoft Ads
that reach untapped audiences.
As an experienced Microsoft Ads agency, we handle every part of your advertising strategy — from campaign setup and keyword research to daily monitoring, bid adjustments, and advanced audience targeting. Whether you want to scale your existing Bing ads or launch a brand-new Microsoft Ads account, we ensure a smooth and profitable process.
Our Microsoft Ads management service includes complete oversight of your campaigns. We structure ad groups for maximum relevance, create compelling ad copy, and continually test keywords and audiences to improve performance. You get full support across Search ads, Shopping ads, PMax, Video, and Audience campaigns.
We focus on actionable metrics such as CPA, ROAS, click quality, and long-term profitability. Every campaign is built with your business goals in mind. Ongoing Microsoft Ads optimization ensures your campaigns stay efficient and competitive. We refine keywords, adjust bids, improve landing pages, and test new ad variations to increase conversions.
Microsoft Shopping Ads can be a powerful driver of revenue when executed correctly. At Excella PPC, we build and optimize high-performing Product Listing Ads (PLAs) that position your products in front of high-intent shoppers actively searching to buy.
We ensure your product feed is properly structured and fully optimized — refining titles, descriptions, images, and key attributes to improve visibility, click-through rates, and overall performance.
Our team continuously enhances targeting, bidding strategies, and feed quality to increase conversions while maintaining cost efficiency. If you’re looking to generate more sales from Microsoft’s expanding audience, our tailored Microsoft Shopping strategies will help you stand out from competitors and capture more customers.
We drive ROI with cost-efficient, high-intent Microsoft Ads
that reach untapped audiences.
At Excella PPC, we provide professional Microsoft Ads services designed to help businesses reach new customers across Bing, Yahoo, MSN, and partner sites. Microsoft Ads is a cost-effective and high-intent advertising platform that often delivers lower CPCs and stronger conversion rates compared to Google.
Our goal is to help you leverage this opportunity with fully optimized campaigns that drive sales and qualified leads.
As an experienced Microsoft Ads agency, we handle every part of your advertising strategy — from campaign setup and keyword research to daily monitoring, bid adjustments, and advanced audience targeting. Whether you want to scale your existing Bing ads or launch a brand-new Microsoft Ads account, we ensure a smooth and profitable process.
Our Microsoft Ads management service includes complete oversight of your campaigns. We structure ad groups for maximum relevance, create compelling ad copy, and continually test keywords and audiences to improve performance. You get full support across Search ads, Shopping ads, PMax, Video, and Audience campaigns.
We focus on actionable metrics such as CPA, ROAS, click quality, and long-term profitability. Every campaign is built with your business goals in mind. Ongoing Microsoft Ads optimization ensures your campaigns stay efficient and competitive. We refine keywords, adjust bids, improve landing pages, and test new ad variations to increase conversions.
Microsoft Shopping Ads can be a powerful driver of revenue when executed correctly. At Excella PPC, we build and optimize high-performing Product Listing Ads (PLAs) that position your products in front of high-intent shoppers actively searching to buy.
We ensure your product feed is properly structured and fully optimized — refining titles, descriptions, images, and key attributes to improve visibility, click-through rates, and overall performance.
Our team continuously enhances targeting, bidding strategies, and feed quality to increase conversions while maintaining cost efficiency. If you’re looking to generate more sales from Microsoft’s expanding audience, our tailored Microsoft Shopping strategies will help you stand out from competitors and capture more customers.
Discover our success stories and see how our expertise drives results. Explore real-world examples of how we’ve helped businesses like yours achieve their goals through effective PPC campaigns.
Our Microsoft Ads management services follow one core rule:
control intent, measure quality, and scale only what proves itself.
We start with a real conversation about your business. We review your goals, existing paid search performance, and assess whether Microsoft Ads is a meaningful growth lever for you.
We don’t push Microsoft Ads if it’s not a fit. If it is, you’ll leave the call with a clear strategy outline from a senior Microsoft Ads expert – not a sales script.
Before touching anything, we run a structured Microsoft Ads audit.
A senior consultant reviews your account like an operator:
• Campaign and keyword structure
• Search term quality
• Microsoft shopping feed quality
• Bidding logic and budgets
• Audience and LinkedIn targeting usage
• Conversion tracking and offline signals
You get practical priorities – not vague recommendations.
Next, we design a search-first strategy that gives you control and scalability.
We segment campaigns by intent, protect budget from low-quality traffic, and align bidding with real conversion value.
This is where our Microsoft Ads agency differs from “import and forget” approaches.
We implement the strategy with precision. No bulk imports without cleanup. No Audience Network by default.
No wasted placements. A senior Microsoft Ads specialist builds a clean structure designed for long-term optimization – not short-term testing chaos.
During the first weeks, we monitor accounts closely. Search terms, CPCs, conversion quality, and spend pacing are reviewed daily. We optimize based on:
• real intent
• lead quality
• CRM feedback (when available)
• Microsoft shopping feed quality
This is how Microsoft Ads management stays efficient instead of becoming “extra noise.”
Once performance is stable, we scale carefully:
• expanding high-converting keyword themes
• increasing budgets only where quality holds
• layering advanced LinkedIn targeting where it improves results
• scaling profitable Bing Shopping campaigns while maintaining feed quality and margin control
Reporting focuses on decisions, not dashboards.
Our Microsoft Ads management services follow one core rule:
control intent, measure quality, and scale only what proves itself.
We start with a real conversation about your business. We review your goals, existing paid search performance, and assess whether Microsoft Ads is a meaningful growth lever for you.
We don’t push Microsoft Ads if it’s not a fit. If it is, you’ll leave the call with a clear strategy outline from a senior Microsoft Ads expert – not a sales script.
Next, we design a search-first strategy that gives you control and scalability.
We segment campaigns by intent, protect budget from low-quality traffic, and align bidding with real conversion value.
This is where our Microsoft Ads agency differs from “import and forget” approaches.
We implement the strategy with precision. No bulk imports without cleanup. No Audience Network by default.
No wasted placements. A senior Microsoft Ads specialist builds a clean structure designed for long-term optimization – not short-term testing chaos.
This is what actually moves results in Microsoft Ads – not surface-level “tips.”
Microsoft Ads rewards tight intent control. We actively manage search terms to prevent budget leakage.
Audience Network is disabled by default unless there is a proven reason. This alone often improves CPA significantly.
We use LinkedIn targeting to refine B2B traffic — not to blindly narrow reach.
Microsoft Shopping performance depends heavily on feed quality. We optimize titles, attributes, and product segmentation while protecting margins and preventing low-intent traffic from draining budget.
We don’t let Smart Bidding run unchecked. Budgets follow performance logic, not platform suggestions.
For SaaS and B2B, we integrate offline conversions to help Microsoft Ads optimize toward real revenue – not just form fills.
Microsoft Ads rewards tight intent control. We actively manage search terms to prevent budget leakage.
Audience Network is disabled by default unless there is a proven reason. This alone often improves CPA significantly.
We use LinkedIn targeting to refine B2B traffic — not to blindly narrow reach.
Microsoft Shopping performance depends heavily on feed quality. We optimize titles, attributes, and product segmentation while protecting margins and preventing low-intent traffic from draining budget.
We don’t let Smart Bidding run unchecked. Budgets follow performance logic, not platform suggestions.
For SaaS and B2B, we integrate offline conversions to help Microsoft Ads optimize toward real revenue – not just form fills.
Excella PPC is a Microsoft Ads agency with teams in New York and Ukraine. We manage Microsoft Ads for businesses across the US and Europe, with a strong focus on B2B, SaaS, eCommerce, and high-intent search campaigns.
If you’re looking for a reliable Microsoft ads agency to grow your business, Excella PPC is ready to help you scale efficiently.
Yes. Microsoft Ads is an excellent source of incremental demand. Competition is typically lower, CPCs are often 15–20% cheaper, and the audience skews more corporate and enterprise-focused.
Yes – for many brands, Microsoft Ads can be a highly profitable channel. The platform gives you access to a unique audience across Bing, Yahoo, MSN, and partner networks, often with lower competition and lower CPCs compared to Google. This can result in stronger conversion rates and more efficient ad spend. With the right strategy and optimization, Microsoft Ads can become a powerful revenue driver for your business.
We work with budgets of all sizes. Microsoft Ads often performs well even with smaller budgets due to lower competition, but results depend on intent volume and lead quality goals.
Yes. Microsoft Ads works especially well for professional services, B2B companies, and local services targeting high-intent searches. The audience is often older, more established, and ready to convert.
By default, no. We recommend disabling it unless data proves it adds value. This is a critical point in Microsoft Ads management for SaaS and service businesses.
At Excella PPC, Microsoft Ads is not treated as a secondary channel – it’s fully integrated into your overall PPC strategy. We tailor campaigns specifically to the strengths of the Microsoft ecosystem, adjusting bidding strategies, audience targeting, and keyword structures accordingly. Our cross-platform expertise ensures your Microsoft and Google campaigns work together to maximize total performance and scalable growth.
While it’s possible to manage PPC internally or hire a freelancer, working with an experienced agency provides access to a broader range of expertise. At Excella PPC, you benefit from a team of PPC specialists, data analysts, and performance strategists who stay ahead of platform updates and industry trends. This ensures your campaigns remain competitive, optimized, and aligned with your growth goals.
Our Microsoft Ads management services are priced with a fixed monthly fee. This keeps the focus on performance, not ad spend volume.
