EFFICIENT GROWTH

WITH
A TOP-RATED

GOOGLE ADS AGENCY

Work directly with senior Google Ads specialists who build, audit, and manage your campaigns end to end.
Google ADS agency

EFFICIENT GROWTH

WITH A TOP-RATED

GOOGLE ADS AGENCY

Work directly with senior Google Ads specialists who build,

audit, and manage your campaigns end to end.

Our Google advertising
services work differently

No account managers

No layers

No bureaucracy

No account managers

No layers

No bureaucracy

You talk to the person doing the work: a senior Google Ads expert
who manages your campaigns end to end. We’re 100% honest,
focus on what moves performance, and provide real Google advertising help, not busywork.

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YOU FOUND A GOOGLE ADS AGENCY
YOU CAN TRUST

HERE IS WHY

We know every corner of Google Ads

Over 10+ years of running Google Ads, we’ve seen everything: what consistently works and what quietly burns budget. Our Google Ads specialists don’t “practice” on your account like many agencies do. They already know how to build, optimize, and scale campaigns properly. Whether it’s Search, Performance Max, Display, YouTube, Demand Gen, or Shopping, we choose the right Google Ads setup for your goals and improve it week after week.

We care about your Google Ads performance

We take Google Ads performance personally. Our Google Ads consultants are perfectionists and “average” results don’t sit well with us. If the account needs more attention, it gets more attention. More checks, more iteration, more time. Sometimes that means evenings or weekends. Because the only thing that matters is the result.

Our Google Ads services are 100% honest

We are not the “pros” from social media promising 10x growth. We’re straightforward from day one. From a Google Ads consultation and Google Ads audit to monthly reporting, you get the truth, even when it’s not the easiest thing to hear. If something won’t work, we say it. If the opportunity is real, we prove it and execute. That’s how we provide google advertising help you can actually trust.

Personal approach for every business

There is no universal Google Ads for business framework that fits everyone. Every account has different margins, competition, seasonality, and constraints. That’s why we don’t copy and paste strategies. We build a plan around your situation, goals, and resources, and that’s exactly how our Google Ads management services work for your business.

EXCELLA PPC VS typical google ads providers

EXCELLAPPC

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10+ experience years in Google Ads
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Senior specialist do work
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Only Senior Google Ads specialist level
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Direct access to specialists
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Custom strategy to your business
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Continuity + backup coverage
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Clear owner for outcomes
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Daily iteration

Traditional Agency

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Mixed experience, depends on assigned team
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Often executed by juniors
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Mixed senior + junior Google Ads specialist level
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Account manager as a layer
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Framework-based strategy

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Often monthly cycles
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Staff rotation happens
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Shared responsibility

Freelancer

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Experience varies by person

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Same person do work
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One person (level varies)

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Direct access to specialists
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Skill-dependent

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Risk if sick/overloaded
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Clear owner for outcomes
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Irregular when busy

EXCELLAPPC VS
typical google ads providers

Vector-2
10+ experience years in
Google Ads
Vector-2
Senior specialist do work
Vector-2
Only Senior Google Ads
specialist level
Vector-2
Direct access to specialists
Vector-2
Custom strategy to
your business
Vector-2
Continuity + backup coverage
Vector-2
Clear owner for outcomes
Vector-2
Daily iteration
Alert_Warning
Mixed experience, depends
on assigned team
Alert_Warning
Often executed by juniors
Alert_Warning
Mixed senior + junior
Google Ads specialist level
Vector-1
Account manager as a layer
Vector-1
Framework-based strategy
Alert_Warning
Often monthly cycles
Alert_Warning
Staff rotation happens
Alert_Warning
Shared responsibility
Alert_Warning
Experience varies by person
Vector-2
Same person do work
Alert_Warning
One person (level varies)
Vector-2
Direct access to specialists
Alert_Warning
Skill-dependent
Vector-1
Risk if sick/overloaded
Vector-2
Clear owner for outcomes
Alert_Warning
Irregular when busy

Our work &
case studies

Discover our success stories and see how our expertise drives results. Explore real-world examples of how we’ve helped businesses like yours achieve their goals through effective PPC campaigns.

OUR google ads managment
services process

Our Google Ads management services follow a simple rule:
make decisions you can measure, then scale what proves itself.

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Fit check and a real conversation about your business

This is the first step, and it’s a critical one. We talk through your business, ask each other the right questions, and align on your KPIs and long-term goals. We review your current advertising results and what “exceptional Google Ads services” actually means for you.

We don’t take every client. We don’t run on volume. We work only when our Google Ads management services are a real fit for your situation. Either way, you’ll leave this call with a useful consultation from a senior Google Ads expert.

Google Ads Audit

Before we change anything, we run a structured Google Ads audit. A senior Google Ads consultant reviews your account like an operator, not like a checklist. We look at campaign structure, search terms quality, bidding logic, budget allocation, ads and messaging, conversion tracking, audience targeting, and how each part of your Google Ads strategy supports your business goals.

You get direct, practical google advertising help with priorities, not vague “recommendations.”

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Google Ads Strategy

Next, we design a campaign architecture that gives your account control and a clear path to scale. We segment traffic by type and intent, protect budget with proper boundaries, and align ad messaging with what people are actually searching for. This is where our google advertising services differ from one size fits all setups.

The main goal is to develop a long term, scalable structure that supports effective Google Ads optimization and consistent performance improvements over time.

Google Ads Setup

Next, we implement the strategy through a structured Google Ads setup with maximum attention to detail, built on your historical account data, your business model, and your target audience, not on generic templates.

A senior Google Ads expert creates a clean, scalable setup designed to last, so you don’t need to rebuild everything again, only improve and scale what’s already working.

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Google Ads Management & Optimization

At the start, we live inside your account, no exaggeration. Our Google Ads specialist checks traffic and spend multiple times a day and makes the necessary adjustments fast. During the first month, we give new campaigns time to learn, but we stay close to performance, test our hypotheses, and refine what matters most.

This is how our google ads management services stay consistent and scalable.

Google Ads Scaling

Once the foundation is stable, we scale Google Ads with a plan. We expand into new keyword themes, add campaign types only where they make sense, test new creative angles, and redistribute budget toward what is proving itself. Reporting is not “pretty charts.” It is decisions: what changed, why it changed, what we learned, and what we do next.

If you want a Google Ads agency that treats performance as an ongoing system, this is it.

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OUR google ads managment
services process

Our Google Ads management services follow a simple rule:
make decisions you can measure, then scale what proves itself.

This is the first step, and it’s a critical one. We talk through your business, ask each other the right questions, and align on your KPIs and long-term goals. We review your current advertising results and what “exceptional Google Ads services” actually means for you.

We don’t take every client. We don’t run on volume. We work only when our Google Ads management services are a real fit for your situation. Either way, you’ll leave this call with a useful consultation from a senior Google Ads expert.

Before we change anything, we run a structured Google Ads audit. A senior Google Ads consultant reviews your account like an operator, not like a checklist. We look at campaign structure, search terms quality, bidding logic, budget allocation, ads and messaging, conversion tracking, audience targeting, and how each part of your Google Ads strategy supports your business goals.

You get direct, practical google advertising help with priorities, not vague “recommendations.”

Next, we design a campaign architecture that gives your account control and a clear path to scale. We segment traffic by type and intent, protect budget with proper boundaries, and align ad messaging with what people are actually searching for. This is where our google advertising services differ from one size fits all setups.

The main goal is to develop a long term, scalable structure that supports effective Google Ads optimization and consistent performance improvements over time.

Next, we implement the strategy through a structured Google Ads setup with maximum attention to detail, built on your historical account data, your business model, and your target audience, not on generic templates.

A senior Google Ads expert creates a clean, scalable setup designed to last, so you don’t need to rebuild everything again, only improve and scale what’s already working.

At the start, we live inside your account, no exaggeration. Our Google Ads specialist checks traffic and spend multiple times a day and makes the necessary adjustments fast. During the first month, we give new campaigns time to learn, but we stay close to performance, test our hypotheses, and refine what matters most.

This is how our google ads management services stay consistent and scalable.

Once the foundation is stable, we scale Google Ads with a plan. We expand into new keyword themes, add campaign types only where they make sense, test new creative angles, and redistribute budget toward what is proving itself. Reporting is not “pretty charts.” It is decisions: what changed, why it changed, what we learned, and what we do next.

If you want a Google Ads agency that treats performance as an ongoing system, this is it.

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get in touch for
all your
GOOGLE ADS QUERIES

our levers inside google ads

This is the stuff that actually moves the numbers. Not “best practices” for the sake of it. These are the levers we use in our Google Ads management services to improve conversion volume, lower waste, and scale without losing control. Search intent and search terms control

If you want a Google ads agency that treats perfomance
like an ongoing system, these are the levers we use to build,
optimize, and scale.

Excella PPC is a Google Ads agency with teams in New York and Ukraine. We provide google advertising services for businesses across the entire US and Europe, from local service companies to nationwide DTC and B2B brands, so you get senior execution and fast communication regardless of time zone.
If you’re looking for a google ads agency in New York, we’re based here, but our process is built to run and optimize Google PPC campaigns for companies anywhere in the US and Europe.

google ads services faq

You need a Google Ads agency when the cost of mistakes is higher than the cost of management. If you’re spending serious budget, operating in a competitive market, or trying to scale without wasting money, a senior-led team usually pays for itself.

If your budget is smaller, we still recommend hiring a Google Ads agency for the setup and the first two months of optimization. That short-term investment can save you a lot of wasted spend, build a clean campaign structure, and set you up for stronger long-term results.

Our Google Ads management services cover the full cycle: account audit, strategy, campaign architecture, setup, ongoing optimization, and scaling. We manage Google PPC campaigns across Search, Performance Max, Shopping, YouTube, Display, and Demand Gen when it makes sense for your goals. We also handle search term control, budget allocation, bidding strategy, ad messaging, and measurement priorities. The point is simple: your Google Ads services should produce predictable improvements, not random tweaks.

It depends on your market, budget, and how mature the account is. Sometimes we can unlock quick wins in the first 1 to 2 weeks, especially by fixing waste and intent targeting. Bigger improvements take longer when the structure needs to be rebuilt or new campaigns need learning time. A good Google Ads consultant will tell you what is realistic. Our focus is efficient growth, not short spikes that collapse.

You need a Google Ads agency when the cost of mistakes is higher than the cost of management. If you’re spending serious budget, operating in a competitive market, or trying to scale without wasting money, a senior-led team usually pays for itself.

If your budget is smaller, we still recommend hiring a Google Ads agency for the setup and the first two months of optimization. That short-term investment can save you a lot of wasted spend, build a clean campaign structure, and set you up for stronger long-term results.

There is no universal number. The real question is whether your budget can generate enough data to optimize toward your KPI. Some Google Ads for business setups can work on smaller budgets if the targeting is tight and the offer is strong. In competitive markets, you need more volume to stabilize CPA and scale. We will be direct on the first call: if the budget is too low for the goal, we will say it and explain the options.

 We measure success by the metrics that matter to your business: cost per lead or sale, lead quality, revenue, margin impact, CAC, and scale potential. We also look at intent performance by segment, not just account averages. Reporting is decision-based: what changed, why it changed, what we learned, and what we do next. That’s how Google advertising services should be measured if you care about profit, not vanity.

Sometimes yes, sometimes no. If the foundation is usable, we keep what works and fix the high-impact issues first. If the structure is chaotic or the conversion signals are wrong, rebuilding parts of the account is faster than patching forever. The Google Ads audit makes that call. As a Google Ads agency, we prefer clean architecture because it makes optimization predictable. But we do not rebuild just to look busy.

If you are looking for a Google Ads agency in New York, Excella PPC has a team in New York. We also work with businesses across the US and Europe, so geography is not a limitation. Our process is built for clear communication and senior execution regardless of time zone. The work stays consistent whether you are local, multi-location, or running campaigns across multiple markets.

Hiring a Google Ads agency usually costs a monthly management fee. At Excella PPC, our Google Ads management services are always a fixed monthly price. We consider this the most honest and effective model for both sides, because it stays focused on performance, not on pushing higher ad spend.

Yes. Excella PPC is a strong choice as a Google Ads agency for ecommerce and DTC brands. We help online stores grow with personalized Google Ads management services, including Google Shopping and Performance Max campaigns. We also work with the most common ecommerce platforms, including Shopify and WooCommerce. You can also check out our case studies page for examples.

Yes. Excella PPC is a Google Ads agency for local businesses that need more calls, bookings, and qualified leads. We have helped many local businesses across different industries improve their local presence and lead performance. Our Google Ads management services focus on high-intent search campaigns, smart location targeting, and consistent optimization to improve lead quality and keep cost per lead under control. You can also check out our case studies page for examples.

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