To meticulously analyze the company's paid media channels, pinpointing untapped opportunities. The aim was to craft a progressive strategy and execute it effectively, enhancing overall channel performance.

Advanced Tracking Implementation: We established a sophisticated GA4 tracking framework, complemented by custom tracking solutions for each platform. This enhanced our data accuracy and insight depth, paving the way for more informed decision-making.

In-depth Keyword Analysis: Our team conducted thorough research into historical data to identify high-performing keywords and eliminate budget-draining terms. This dual approach maximized budget efficiency and campaign relevance.

Revamped Performance Max (Pmax) Campaigns: We undertook a comprehensive overhaul of our Pmax strategies. By scaling back expenditures on Display and Search networks, we concentrated on dedicated search network campaigns. This strategic pivot enabled us to better understand and analyze incoming traffic, providing valuable insights for scaling and optimizing our campaigns.

Sustained Client Partnership: Our collaboration with the client has exceeded a year, marked by a consistent monthly performance improvement of approximately 10%.

Sales Growth: We achieved a monthly sales increase of 10-16% over the year. This steady growth culminated in an impressive 145% increase in sales over the annual period.