AZ IV Medics needed predictable bookings from Google Ads — not random spikes.

Primary goals:

• Increase booked appointments for mobile and in-clinic IV therapy

• Reduce wasted spend from low-intent searches and irrelevant “medical” traffic

• Build a scalable structure a med spa marketing agency would actually be proud of: clear segmentation, clean tracking, and repeatable growth

Most people don’t wake up thinking, “I should book IV therapy today.”
They wake up tired. Dehydrated. Hungover. Burned out. Traveling. Getting ready for an event. Feeling a cold coming on.

That’s why med spa marketing for IV therapy is not about “more traffic.” It’s about capturing demand at the exact moment someone is ready to book — and filtering out the clicks that never convert (students researching, people looking for free vitamins, and bargain hunters who want “cheapest IV”).

AZ IV Medics offers both mobile IV therapy (we come to you) and in-clinic IV therapy. Two different buyer mindsets. Two different conversion paths. One Google Ads account that previously mixed them together.

So we rebuilt their med spa advertising to generate consistent bookings with scalable, trackable performance.

Split the Account by Service Model (Mobile vs In-Clinic)

The biggest mistake in medical spa advertising for IV therapy is mixing mobile and clinic traffic into one campaign.

We rebuilt the structure into two conversion engines:

• Mobile IV Therapy campaigns (highest urgency, location + availability messaging)

• In-Clinic IV Therapy campaigns (more considered, more comparison shopping)

Each had its own keywords, ad copy, landing page, budgets, and bidding rules. That alone increased relevance and improved conversion rate because people landed on the exact service they were searching for.

Local Geo Segmentation That Matches Real Operations

Mobile IV therapy lives and dies by geography.

We:

• Built geo campaigns by priority coverage zones (high-demand neighborhoods first)

• Added location-based exclusions to stop paying for clicks outside the real service radius

• Adjusted bids by area performance (where bookings actually happen)

This is a core lever in med spa digital marketing: when you tighten geography, you don’t just save spend — you increase booking rate.

Keyword Intent Architecture (Book Now vs Research)

We structured keywords around intent, not just services.

High-intent clusters:

• “mobile IV therapy near me”

• “IV drip at home”

• “same day IV therapy”

• “IV therapy clinic near me”

• “hangover IV”, “dehydration IV”, “flu IV”, “migraine IV” (where allowed and aligned)

Low-intent traffic we filtered out:

• “jobs”, “certification”, “how to”, “DIY IV”

• “vitamin IV cost” + bargain modifiers (when they produced poor-quality leads)

• general medical terms that attract the wrong audience

This is where most medspa marketing agency work is won or lost: you either control search intent, or Google spends your money on curiosity.

Ad Copy Built for Bookings (Not Generic “Wellness”)

Most medical spa ads look the same: vague wellness promises and “feel better” fluff.

We wrote ads like a booking machine:

• Mobile vs clinic clearly stated in the headline

• Fast response and availability language for mobile intent

• Trust signals (licensed medical staff, service area, safety)

• Direct CTAs: Book Now, Same-Day Availability, Call/Text to Schedule

Every med spa ad was designed to qualify the click and set expectations before the user even hits the website.

Landing Pages That Match the Search (and Reduce Drop-Off)

We separated landing experiences for:

• Mobile IV Therapy (fast booking, service area clarity, “how it works,” immediate contact)

• In-Clinic IV Therapy (menu clarity, clinic location, trust + reviews, booking flow)

We also placed key friction reducers above the fold:

• service radius (for mobile)

• pricing transparency where possible

• response speed and scheduling options

That’s how medical spa digital marketing turns “searchers” into appointments.

Conversion Tracking That Optimizes for Real Appointments

Clicks and forms are not the goal. Booked appointments are.

We implemented clean conversion tracking:

• Call tracking (including qualified call thresholds)

• Form tracking (with deduplication)

• Separate conversion actions for mobile vs clinic, so optimization doesn’t get blurred

This is what makes med spa marketing scalable: the algorithm learns what actually becomes revenue.

Ongoing Negative Keyword + Search Term Governance

In IV therapy, search terms drift constantly.

We ran a weekly discipline:

• search term reviews

• negative keyword expansion

• budget shifts toward highest-converting service lines

• ad testing (headlines, urgency vs trust angles)

That’s the unsexy part of med spa digital marketing agency work — and it’s exactly what protects ROAS while scaling.

Within the first 60–90 days after the rebuild:

• Booked appointment volume increased by 52%

• Cost per booked appointment decreased by 28%

• Mobile IV campaigns became the top driver of high-intent calls

• In-clinic campaigns stabilized with higher conversion rates from refined intent targeting

• Wasted spend dropped significantly due to geo tightening + negative keyword control

The biggest shift: Google Ads stopped behaving like “traffic.” It started behaving like a predictable booking channel for med spa advertising.

If you’re running medical spa advertising in Arizona, New York, Florida, Texas, or California and paying for clicks that don’t turn into appointments, we’ll show you exactly where the waste is — and how to rebuild your campaigns into a system that consistently generates bookings. Contact us today.