• Increase qualified hosting signups and trial-ready inquiries

• Control CPA in a high-CPC competitive market

• Scale volume without letting brand traffic inflate results

• Build a structure that can support multiple products and regions

Google Ads for hosting services is not an easy task.

Hosting accounts fail for predictable reasons:

• too much spend goes to broad “hosting” searches with low purchase intent

• brand and competitor traffic distort performance and decision-making

• users take time to decide, so measurement and attribution often mislead optimization

• landing pages and messaging don’t match the search intent (VPS vs shared vs managed)

• campaigns are built “flat,” so budgets get diluted across too many themes

ScalaHosting needed a structure that separates intent, improves conversion efficiency, and stays stable as budgets scale.

1) Intent-first account structure (control before scale)

We rebuilt campaigns around how people actually search for hosting:

• separated campaigns by product intent (managed VPS, VPS hosting, WordPress hosting, cloud, etc.)

• split high-intent vs research intent keywords (so bidding and budgets reflect lead quality)

• isolated brand traffic into its own campaign with strict controls for clean acquisition reporting

• built dedicated landing alignment per theme to lift conversion rate

2) Keyword expansion with match type discipline

We expanded coverage carefully — not “add more keywords,” but capture more of the right intent.

• expanded into long-tail, problem-solution queries (users who are closer to switching)

• tested match types systematically and promoted only the winners

• built negative keyword lists aggressively to cut “free hosting,” “jobs,” “tutorial,” and other low-value intent

• continuous search term mining to protect spend as we scaled

3) Ad messaging built for comparison buyers

Hosting buyers compare. You win when your message matches their decision criteria.

We built and tested ad angles around:

• performance and reliability

• managed support / ease of migration

• security and uptime expectations

• clear differentiation by product line (VPS vs managed VPS vs WordPress)

We ran structured A/B testing of:

• headlines, value props, and CTAs

• pricing language (when appropriate) vs benefit-led messaging

• “switch” intent vs “upgrade” intent angles

4) Conversion tracking and lead quality feedback

We tightened measurement so optimization decisions were based on real outcomes:

• verified conversion tracking for signups and high-intent actions

• improved attribution hygiene to avoid over-crediting low-quality paths

• segmented reporting by campaign type to identify where quality came from (not just volume)

5) Scaling rules (avoid the classic hosting spend trap)

Once we had stable performance, we scaled using rules:

• incremental budget increases only after efficiency held for multiple periods

• reallocated spend toward the highest-performing themes and geos

• paused or rebuilt segments that produced volume without quality

• maintained consistent query control so broad match expansion didn’t dilute results

After restructuring the account around high-intent hosting searches and tightening spend control, ScalaHosting achieved measurable gains:

• Profit increased by 120% (Google Ads became a profitable acquisition channel, not just a traffic source)

• New user acquisition cost decreased by 45% by shifting budget toward higher-intent keywords, improving ad-to-landing alignment, and cutting wasted queries

• Cleaner performance visibility by separating brand vs non-brand, which made scaling decisions more accurate

• More stable results at higher spend levels thanks to ongoing query control and continuous testing

If you’re running google ads for hosting services and want to decrease the cost of new user acquisition, we’ll show you exactly where the waste comes from — and what to rebuild first to improve a performance. Contact Us Today.