The core mission for Excella PPC was to dramatically amplify Driveo.com’s online presence and customer acquisition efforts. Driveo.com, a prominent SaaS platform designed for local car dealers in the U.S., sought to expand its market reach and increase its sales funnel inflow.

Budget Optimization:

- Initial Analysis and Incremental Increases: Excella PPC initiated the project with a thorough analysis of Driveo.com's past ad spends and their corresponding outcomes.

- Resource Allocation: As the campaign matured, resources were dynamically reallocated towards high-performing ads and keywords, while underperforming assets were either optimized or phased out.

Data-Driven Decisions:

- Advanced Analytics: Excella PPC harnessed advanced analytics to drive decisions, making use of real-time data to pivot strategies as needed.

- A/B Testing: Regular A/B testing of ad copy, visuals, and calls to action enabled a continuous improvement cycle, pushing ad performance to new heights.

Market Expansion:

- Keyword Expansion: By expanding the keyword portfolio and experimenting with different match types, Excella PPC could capture a broader segment of users with varying intent, from general browsing to ready-to-buy customers.

- Geographic and Demographic Targeting: Identifying and targeting profitable geographic and demographic segments ensured that the ads reached the most receptive audience, thus improving lead quality and conversion rates.

The collaboration between Driveo.com and Excella PPC successfully scaled the SaaS platform's market impact, demonstrating the efficacy of a robust and adaptive Google Ads strategy. The significant fivefold budget increase was a calculated move, resulting in a remarkable 780% rise in lead generation within a year.