In luxury real estate, the hardest part is not getting clicks. It’s getting the right clicks.

New York Real Estate is a high end real estate team helping buyers and sellers transact premium properties across the New York metropolitan area. Their google real estate advertising was bringing in volume, but too many inquiries were low intent (rentals, “just browsing”, investors hunting bargains, or people outside their price range).

The primary goal was to turn google ads for real estate into a predictable source of google real estate leads that were actually consultation ready:

• Increase qualified seller valuation requests and serious buyer consults
• Reduce wasted spend from unqualified searches
• Build a repeatable system for google ads for real estate leads in multiple luxury neighborhoods

Account Restructuring and Market Segmentation

We rebuilt the account around how people actually hire an agent.

• Separate campaigns for Seller intent vs Buyer intent vs Brand
• Separate campaigns by market and by priority ZIP codes (luxury neighborhoods first)
• Dedicated “near me” structure for realtor google ads where local proximity matters

Keyword Intent Mapping for High End Deals

Luxury campaigns live or die on intent.

We focused bidding on keywords that signal someone is ready to hire, not just browse:
• “luxury real estate agent”
• “listing agent near me”
• “sell my house [neighborhood]”
• “realtor for waterfront homes”

This is the core of google ads for real estate agents done right: fewer keywords, higher intent, cleaner data.

Negative Keyword System to Stop Junk Leads

We built an aggressive negative keyword engine to block the usual budget killers:

• rentals, apartments for rent, section 8
• Zillow, Redfin, Realtor.com research terms
• “real estate license”, “classes”, “jobs”
• property management and low ticket investor queries

This is what moved the account from “traffic” to google ads for real estate leads that a luxury team actually wants.

Ad Copy Built for Trust and Discretion

In high end real estate, people don’t respond to hype. They respond to confidence.

We wrote ads around:
• discretion, privacy, off market access
• local expertise (neighborhood specific language)
• direct next step, book a consult, request valuation

We also used every relevant extension (sitelinks, callouts, structured snippets, lead forms) to increase screen space and qualification before the click, which is essential for google ads for real estate agents and google ads for realtors competing in the same ZIP codes.

Landing Page and Lead Qualification Flow

Clicks were never the problem. The path after the click was.

We built two conversion paths:
• Seller page: valuation request + “timeline” and “property range” qualifiers
• Buyer page: consultation request + budget range + preferred areas

This kept conversion volume strong while filtering out the wrong leads before the team wasted time.

Conversion Tracking and Offline Qualification

We set up call and form tracking properly, then pushed deeper:

• counted only meaningful calls (ex: 60+ seconds)
• passed lead quality back into reporting based on CRM outcomes (booked consults, showings scheduled, listing meetings)

That’s how you optimize google ads for real estate leads for quality, not vanity numbers.

Google Maps Visibility with Performance Max

To capture “near me” demand and show up where high intent buyers and sellers look first, we configured Performance Max with location assets to increase visibility in the Maps tab and local surfaces, supporting our realtor google ads efforts.

Over the first 90 days, the rebuild turned google ads for real estate into a lead engine the team could scale confidently:

• Qualified leads increased by 78% (from 36 to 64 per month)
• Cost per qualified lead reduced by 39% (from $475 to $289)
• Lead to appointment rate improved from 13% to 22%
• Conversion rate increased by 31%
• CPC decreased by 16%

These results came from cleaner intent, tighter geography, stronger qualification, and optimizing toward real outcomes, not just raw google real estate leads volume

If you’re looking for google ads for real estate leads that are actually qualified (not renters, not browsers, not “just curious”), we’ll show you exactly where the waste is and what to rebuild first.
Contact us now.